Zune Rebranded as Xbox Live Music?April 29, 2011 No Comments
Microsoft has a very suspicious job listing posted titled â€˜Business Manager-IEB-Xbox Live Music Marketplace (754083)â€™. Now many people are taking this as a strategic rebranding move (especially after Microsoft killed the Zune hardware not too long ago) but I personally donâ€™t. In the listing itself it mentions the Zune services several times. So it is very unclear what is actually going on.
Business Manager-IEB-Xbox Live Music Marketplace (754083)
Job Category: Services & Consulting
Location: United States, WA, Redmond
Job ID: 75408340397
Division: Interactive Entertainment Business
Are you interested in working in one of the most dynamic areas of the digital entertainment industry? Are you ready to deliver the content and experiences that customers want? If so, the Xbox LIVE Services Business and Strategy Team might be the right place for you. Our Interactive Entertainment Business (IEB) is responsible for products & services like Xbox, Kinect, Live Services, Zune, and Microsoft games.
The Xbox LIVE Services Business and Strategy Team is looking for a passionate, media-savvy, detail-oriented and highly motivated Business Manager passionate about driving our first party Music business in the US across multiple tuner end points; Xbox 360, Windows Phone 7, PC, WWW and Bing
The position is responsible for management of relationships with two of the four major record labels as well as a number of high profile indie labels, and creating strategies around content to drive the Zune Music business. Youâ€™ll work closely with other team members internal and, afore mentioned, external content partners, and with Marketing, Promotions and Tuner teams to help them support objectives and initiatives into smart execution.
Using a blend of partner opportunity, merchandising, curation and packaging, you will help drive the evolving Zune music experience and improve the value of our offering.
This role has a wide range of responsibilities including the following key activities:
Daily management of partner relationships, focus will be on two of the four major labels and a small number of indies
Develop strategies and content prioritization plans to drive the Zune Music business
Analyze service usage and other metrics to develop business intelligence in order to further guide business, promotion & priority planning and address the best market opportunities
Project management between development, marketing, promotions, business development and internal partners
Drive opportunities for catalog differentiation, including: exclusive content, content availability windows and offerings
Although I do feel that there is something that is going to drastically change with Zune in the near future. I am betting this one is not it. Time will tell what they mean by Xbox Live Music though. I personally wouldnâ€™t like the change, it just doesnâ€™t sound rightâ€¦.