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Fujitsu IS12T: Windows Phone Ads Hitting Japan

September 6, 2011 3 Comments

It’s good to see Microsoft and the Windows Phone team not wasting anytime with advertisements in Japan. Here we see 3 ads that have launched in Japan for the  Fujitsu IS12T. I can’t explain to you what exactly is being said but they sure do seem excited.

Take a look at the promos below and let us know what you think…

Thanks heatblast for the tip


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  • http://www.facebook.com/richeymeister Mark Richey

    To help you out just a bit (and I am not translating here as I can’t) the first is a guy who is a “salaryman” (company employee) by day and works as the Mama of a snack bar by night.

    The second of course is an infomercial. When changing colors, he is talking about the colors for various train lines (Ginza is a gold color, Hanzomon is purple)

    The third is a “hostess” in a club calling patrons as they often do to remind them they haven’t seen them in for drinks lately (haven’t seen you in a while) to come back to the bar and spend exorbitant amounts on spirits and company.

    The Fujitsu is positioned to appeal to young people from otaku (guys who live at home and are immersed in manga and video gaming, etc) and young business people. While it is a serious phone (32 GB, quality camera, etc) is is also fun….colorful, interchangeable battery covers (about $3 US each) These kinds of people may not want an Acer or HTC, but are willing to fork out the yen for a cute phone.

    • Anonymous

      Thanks! now the ads make a bit more sense to me…  Already they are better than the ads over here.

    • http://wp7connect.com Hyde13

      Thanks for the breakdown!
      Much appreciated…

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