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Augmented Reality Licensing Agreement Signed by Microsoft

July 13, 2011 No Comments

Mobile Augmented reality, a concept by the GeoVector corp. that allows you to use your mobile device to explore the things around you by using your phone’s camera has been licensed by Microsoft. The main way that this technology is being used is  through the pointing option which lets you point your phone at an object in order to obtain specific information about it, and also the directional option which lets you point your phone in a certain direction in order to find the businesses that are located in that immediate area.

Augmented reality is not a new concept to the mobile market, in fact there are already existing applications for the iPhone and Android markets.

Let’s see how long it takes for this technology to make it to Windows Phone. Though I think the real question is what will Microsoft do with it to differentiate it on Windows Phone.

Press Release

Microsoft Licenses Unique Technology for Augmented Reality and
Pointing-Based Mobile Local Search from GeoVector

  • Licensing Agreement Provides Microsoft with access to GeoVector’s
    Substantial Portfolio of Patents for Spatially Aware Mobile Computing

San Francisco, CA – July 13, 2011

Microsoft Corp. (Nasdaq: MSFT) has entered into a licensing agreement with
GeoVector® Corporation, the world leader in Augmented Reality and pointing-based local search solutions for mobile devices. The non-exclusive multi-year
agreement gives Microsoft rights to use concepts covered by GeoVector’s

“We are thrilled to have Microsoft join the growing number of GeoVector
licensees,” said John Ellenby, GeoVector’s President and CEO. “This agreement
further validates GeoVector’s industry-leading patent portfolio and enables us
to focus on additional licensing opportunities as we bring our location-based
technology to market through our partners and licensees.”

The patents included in the agreement cover Augmented Reality, pointing-based
local search and other aspects of spatially aware mobile computing. Other terms
of the agreement were not released.
About GeoVector Corporation

Founded in 1991 and headquartered in San Francisco, CA, GeoVector develops
solutions for the efficient delivery of location-based services. Supported by
significant intellectual property dating back to 1993, GeoVector’s award-winning
spatial search technologies provide the foundation for new Pointing and
Augmented Reality applications. For more information, please visit www.geovector.com.

Source: WPCentral


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