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Developer: Study Finds Microsoft Advertising SDK More Profitable Than Admob

A study recently done by Microsoft matched up Microsoft’s own Advertising SDK with Google’s AdMob. To determine which would be more profitable to developers they teamed up with Herm Mogilevskiy, developer of the “Paper Toss” app, and Jeff Weber, the developer for the “Krashlander” app. They both implemented AdMob and MS advertising with a 50/50 split […]