WP7 Connect - Follow us on Twitter WP7 Connect - Become a Fan on Facebook

African Game Developer Hits One Million Downloads On Windows Phone In 11 Weeks

December 28, 2013 No Comments

Recently, a Kenyan-based mobile game developer named “Gamsole” developed and published the game “Candy Smasher“ to the Windows Phone 8 platform in an effort to drive global success, and within a short time achieved over four million downloads for the game. The ease-of-development framework provided by Windows Phone 8 is actively helping to shape the company’s future as it turns to Windows Phone as its go to platform.

Candy Smasher Lite 

CASE STUDY FROM MICROSOFT:

Gamsole is a Kenyan-based games developer, headquartered in Nairobi, which creates games for a largely African audience. It has a background in developing for the Android platform and its locally-flavored games such as Lagos Traffic have proven to be popular. This fact spurred it to continue developing on the Android platform, despite what it admits are some time-consuming technical difficulties. However, that said, when it wanted to launch its games to the large global African diaspora it discovered the required advertising and marketing spend was prohibitive. As such it wanted to develop games on a different platform that would be positive and we had a good success with it, about 300,000 downloads, but at the time we couldn’t publish outside of Africa.” However, with the launch of Windows Phone 8 and an increased reach for Windows Phone Store, Gamsole decided to develop its next game, Candy Smashup, on the Windows Phone 8 platform. “We understood that the platform offered several advantages over Android and we were keen to explore the features,” explains Olaniran.

These advantages included:

  • An easy-to-use development ecosystem that is open and interoperable
  • In-app purchase service that lets developers sell additional content and experiences within the app or via the Windows Phone Store
  • Native code support to enable easy development across platforms so developers can code apps in C++ and C, or mix and match code to match their needs

f9a1f6b4-ff21-48f2-83b4-cfa95f468621 bca5a195-8329-4ba7-a5a6-0b86de0224af 

c9acd1c0-bd5c-4446-ab72-0afc39453fc7 b62f4c14-1949-401a-8fbe-4f2fe09f519b 

 Benefits

  • Significant time savings for development, one day for three compared to Android
  • Use of XML for user interface development creates compelling and addictive game play
  • Dovetails with Microsoft Silverlight application framework, easily used to create a rich and engaging gaming experience
  • No need to create code for some visual aspects of the game
  • In-app purchase feature enables Gamsole to plan for new revenue streams for future games
  • Candy Smashup was created in only two weeks, as a free game running ads
  • One million downloads within only 11 weeks of launching the game
  • Over four million downloads seven months later

To check out more games from Gamsole Check Them Out HERE

Source: Microsoft

MBGW

I am a ghostwriter..don't know what I do look it up.. I just so happen to have this WP8, so why not write about it? :-)

More Posts

Tags: , , , , , About, Apps, Interviews, News

Nokia/Microsoft Deal To Close This Friday April 25th

Friday, Nokia will be excited to share that they have completed the steps necessary to finalize Microsoft’s acquisition of the Nokia...

Windows Phone 8.1 Officially Announced Coming Soon To A Windows Phone Near You(Video)

Today is a glorious day for the patient who waited for the “incredible” out of the Windows Phone platform....

close