Nokia Branding Might Stay on Lumia Devices After Microsoft BuyoutSeptember 9, 2013 No Comments
Last week, Nokia answered a few questions regarding the Microsoft purchase. One of the big reveals of that Q&A was the fact that purchased the license to use the Nokia brand on mobile phones for ten years but only for its Asha line.
Microsoft has purchased the license to use the Nokia brand on mobile phones for ten years. It’s also bought the ‘Lumia’ and ‘Asha’ brands. On smartphones, we’ll be seeking to create a unified brand across Lumia and Windows. But we understand that the Asha and feature phone range will carry on the ‘Nokia’ branding.
Now Nokia’s EVP for Sales and Marketing, Chris Weber has published his own Q&A where he states that it is sill not set in stone and the Windows Phone Lumia line might still carry the proud name “Nokia”.
In factual terms, Microsoft intends to buy the right to use the Nokia brand on its phones for ten years.
There’s a commitment now that this will happen for the Asha and feature phones business going forward.
On smartphones, it’s more complicated and we’ll be seeking to create a unified brand across Lumia and other Windows based devices. But we’re still a long way from when that decision has to be made.
Hopefully, we will still see the Nokia branding on Lumia Windows Phones.
You can read more here