What’s Next for Nokia? Nokia Answers Your Questions About Branding, Staff, etc…September 4, 2013 No Comments
Today, Nokia has answered a few questions regarding the Microsoft purchase. We will continue to see the Nokia branding and Nokia Staff will still be hard at work on creating new Windows Phone devices.
Check it out!
Do we get new phones with Nokia branding, or not?
Microsoft has purchased the license to use the Nokia brand on mobile phones for ten years. It’s also bought the ‘Lumia’ and ‘Asha’ brands. On smartphones, we’ll be seeking to create a unified brand across Lumia and Windows. But we understand that the Asha and feature phone range will carry on the ‘Nokia’ branding. It’s important to point out that new phones produced under Microsoft’s ownership will effectively be from the same stable as recent Nokia smartphones. Our design and manufacture teams will join Microsoft. Stefan Pannenbecker has been the head of Nokia’s hardware design for some time, and he continues as we move into the next wave of design.
Can we rely on Microsoft to continue the product quality we have come to rely on from Nokia?
Microsoft and Nokia have very similar values and vision when it comes to product quality. It’s what has made Nokia Lumia and Windows Phone such a great match. We value great hardware quality, a seamless user experience.
Does this mean the end of support for my Nokia phone?
Not at all. All of our support functions are also going to be transferred to Microsoft, including our Care network, under the stewardship of Juha Putkiranta, the head of operations. Customers won’t actually experience any difference.
Will Microsoft allow the Nokia staff to continue to innovate from Finland?
This is effectively what Microsoft is buying. I think we’ve proven that our products have been better with Microsoft. Lumia smartphones have made us proud again. But the greatness of those products come from two sides. Nokia has key Research and Development sites in Finland: Salo, Tampere and Oulu. The Lumia 1020 was developed largely in Tampere, while the Lumia 920 was mainly designed in Salo. That expertise is the nucleus of what this acquisition is about
What about the other side? Will Nokia innovation find its way into other Microsoft products?
As we announced yesterday, Stephen Elop will lead the Microsoft devices business, which extends a long way beyond phones. There are some great opportunities there. Microsoft is so similar to us in terms of its approach to products. So we don’t feel that we’re going to be limited at all. In fact, the resources and investment that Microsoft brings means that we expect that we will have greater freedom for experimentation and innovation. Though that doesn’t mean that we will lose any urgency or pace when it comes to getting products to market
You can read more at Nokia Conversations