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Windows Phone Hits 8.2% In Europe Markets, Increases To 12.5% In Mexico Kantar Reports

September 2, 2013 No Comments

This just in! Windows Phone is doing what we all expected it to do over time. Grow…As silly as it sounds, stories that hit on the numbers of sales each month are necessary, but in some aspects are all too common. Numbers tell us only a small part of the equation concerning the growth in the market but they do give us enough info to know that we are headed down the right path in some countries. Most notably this month, in European counties and Mexico. Currently, according  to sales data from Kantar Worldpanel ComTech, Mexico holds the greatest change to date from a year ago with a whopping 10.5% increase in the last 12 months. This is now an even greater percentage then the iPhone in the country. In Europe, Windows Phone has now grabbed hold of 8.2 of the market. Check out the chart below for details:


Dominic Sunnebo, director at Kantar Worldpanel ComTech has this to say about the growth:

“Windows Phone’s success has been in convincing first time smartphone buyers to choose one of its devices with 42 percent of sales over the past year coming from existing feature phone owners. This is a much higher proportion than Android and iOS. The Lumia 520 is hitting a sweet spot, offering the price and quality that new smartphone buyers are looking for.”

Now, that the ball is in our court, we believe the best thing Microsoft, Nokia, HTC and Samsung’s could do is to go after the low end market and HARD. By doing this, the market share increase but best of all developers throughout the world will see the time to “wait and see” is over and the time to get their apps over to WP8 is now!,.Head over to  Kantar for more info…MBGW

Source: Kantar



I am a ghostwriter..don't know what I do look it up.. I just so happen to have this WP8, so why not write about it? :-)

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