IDEA Awards 2013: Windows Phone Walks Away With 4 Awards (2 Golds for Nokia)July 2, 2013 No Comments
At the 2013 International Design Excellence (IDEA) awards, Windows Phone got tons of love as Nokia took home 3 awards (2 gold) and HTC ended up with a gold and silver.
- GOLD: Lumia Range
- GOLD: Color and Materials design strategy across its product offering
- BRONZE: Nokia 206
The judges noted that the design of the Lumia family…
include a commitment to purity and paying attention to every detail; making products that are simply built better, ensuring a deep collaboration between engineering and design; and making certain that the products are always human and feel natural.
On colors and materials strategy
impactful, character-rich brand identity that allows Nokia to stand out from the crowd. This approach has enabled Nokia to innovate through materials, bringing color distinctly back into a market that was historically black and gray. This consequent approach to product making builds on Nokia’s heritage of color, quality and mastery.
- GOLD: Windows Phone by HTC 8S
- SILVER:Windows Phone by HTC 8X
You can read more about the awards here