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What is the Sweet Spot Price for Windows RT? (Dell X10 Now Only $300)

May 16, 2013 1 Comment

When we first heard about Microsoft’s Windows RT idea, many people were happy that Microsoft was finally going to be contending against the many budget friendly Android tablets out there. Especially since Office was built in and shipping with the OS.

The Windows 8 light OS hasn’t sold as many anticipated and that I believe is due to two factors.

  1. Most Windows RT tablets were starting at $499 – going head to head vs the well established iPad
  2. Consumer confusion as to what was the difference between Windows RT and Windows 8 (a question I still get asked on a weekly basis)

I honestly believe however that a lower price will push consumers to make the jump to Windows RT tablets. A price adjustment will also drive those who are hesitant to invest in a $500+ tablet that doesn’t allow legacy applications to be installed.

Dell has announced that its XPS 10 Tablet is now only $299, down from the $499 it was initially sold for.

  • Windows RT
  • Home & Student 2013 RT
  • (up to)Qualcomm® Snapdragon™ S4 1.5GHz DC processor with 64GB Flash Storage & AT&T 4G LTE
  • 10.1″ HD Display (1366×768) with capacitive multi-touch
  • Up to 10 hours, 30 minutes battery life (18hrs with optional keyboard)
  • 2MP webcam (front) supporting 720p@30fps – 5MP Auto Focus (rear facing)
  • Accel, gyro, compass, AGPS (with LTE configurations), ALS, sensor fusion
  • Micro-USB, micro-SD, micro-SIM (with LTE configurations only), 3.5mm headset, 40-pin dock connector (supporting HDMI via adapter)


Another rumor we bumped into this morning is quite interesting as well. Microsoft might be working on launching an 8inch Surface RT tablet and pricing it around $250 – $300.

At what price point do you believe Windows RT will be successful?  One thing is for certain, outside of the number of apps the store has and how much it costs… Microsoft needs to begin fixing the identity issue Windows RT faces. That begins by making Windows Office a ‘modern’ app and taking away the need for the desktop.

Thoughts? Do you own a Windows RT tablet? Waiting for the next wave of machines?



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