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IDC: “Windows Phone Leapfrogs BlackBerry” Takes 3rd Worldwide

May 16, 2013 1 Comment

IDC announced today that Windows Phone has passed Blackberry in Worldwide shipments.

Kevin Restivo, senior research analyst with IDC
“Windows Phone claiming the third spot is a first and helps validate the direction taken by Microsoft and key partner Nokia,”
“the Windows Phone camp will need to show further gains to solidify its status as an alterative to Android or iOS.”

They also broke down all the mobile platforms. Here we have Windows Phone and Blackberry head to head.

Windows Phone posted the largest year-over-year gain among the leading operating systems, more than doubling its size from a year ago.  Nokia was largely responsible for driving these volumes higher, accounting for 79.0% of all Windows Phone shipments during the quarter.  Since Nokia began shipping Windows Phone devices, the company has shipped a total of 20.3 million units and grown the footprint worldwide to include address multiple market segments. Meanwhile, other vendors continue to offer Windows Phone devices, but mainly as an alternative to their signature Android devices. Still, the gains made by Windows Phone demonstrate both end-user demand and OEM support.   

BlackBerry realized double-digit declines from a year ago, but this masks the progress that the company has made since then. In its first quarter of availability, BlackBerry formally introduced and shipped more than a million units running on its new BB10 platform, a significant breakthrough for the company. At the same time, BlackBerry still relied on its BB7 smartphones for the majority of its shipment volume, which, due to their lower prices, were well received within key markets.   

Windows Phone and Nokia still have tons of work to do but this is a pretty big victory in my opinion. Now we have to focus on hitting 10% marketshare as the next big milestone.


Source Business Newswire


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