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Windows Phone Design Manager Explains Microsoft’s Approach In Re-branding

April 27, 2013 1 Comment

Below is a video of Albet Shum, General manager over the Windows Phone Design Studio recently speaking on the re-branding of Microsoft at a presentation for Wolff Olins. He is joined by Executive Creative Director, Todd Simmons who also spoke about the creativity and focus involved in Re-Imagining Microsoft. Check out the 44 minute speech below:

Lets just hope this strategy of reinventing the brand fairs well with those who still feel Microsoft is falling behind…MBGW

Source: WMPoweruser




I am a ghostwriter..don't know what I do look it up.. I just so happen to have this WP8, so why not write about it? 🙂

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