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Pulp: Microsoft Distributes First Exclusive Movie via Xbox Live

March 5, 2013 1 Comment

Microsoft is now a film distributor as it has made available an independent British movie titles Pulp as an exclusive movie on Xbox Live.

Pulp’s creator, Adam Hamdy
“For a film like Pulp, that doesn’t have any bankable stars with a track record, it’s a challenge for any distributor to take that gamble.”

Product Manager for Xbox Live, Pav Bhardwaj
“It’s a great fit. The film is really well aligned with our audience. All our audience like that sort and types of film and it’s great to support British talent.”

Pulp‘s creator, Adam Hamdy, blames the cost of marketing a movie–around $3 million, by his estimate–as prohibitively expensive. “For a film like Pulp, that doesn’t have any bankable stars with a track record, it’s a challenge for any distributor to take that gamble.”

 

The movie is able for purchase on Xbox Live here

 

Hyde13

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