comScore Publishes Smartphone Report (US) – Windows Phone Down
February 7, 2013 3 CommentscomScore has released new numbers yesterday regarding smartphone market shares. From September through December 2012 the top smartphone OEMs were:
| Top Smartphone OEMs 3 Month Avg. Ending Dec. 2012 vs. 3 Month Avg. Ending Sep. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Sep-12 | Dec-12 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Apple | 34.3% | 36.3% | 2.0 |
| Samsung | 18.7% | 21.0% | 2.3 |
| HTC | 12.0% | 10.2% | -1.8 |
| Motorola | 9.8% | 9.1% | -0.7 |
| LG | 6.6% | 7.1% | 0.5 |
What is telling about the preceding chart is that only Apple and Samsung saw significant positive change. This is as a percentage of the smartphone market. It will be interesting to see actual devices sold as OEMs release their quarterly financials.
As far as smartphone platforms comScore reports the following:
| Top Smartphone Platforms 3 Month Avg. Ending Dec. 2012 vs. 3 Month Avg. Ending Sep. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Sep-12 | Dec-12 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 52.5% | 53.4% | 0.9 | |
| Apple | 34.3% | 36.3% | 2.0 |
| Blackberry | 8.4% | 6.4% | -2.0 |
| Microsoft | 3.6% | 2.9% | -0.7 |
| Symbian | 0.6% | 0.6% | 0.0 |
The top two platform are still Android and iOS, both Windows Phone and BlackBerry are down. BlackBerry has not released a relevant device in a while so the decline was expected. However, with the launch of Nokia’s and HTC’s new lines, and the success it has been having, we did not expect to see Microsoft move in the negative direction. It could be that it was unable to keep pace with the other two platforms that appear to be steamrolling at the moment. Until I have a chance to examine the smartphone market shares in actual numbers, not just market share percentage, this does not look good. The holiday season, with extensive marketing and sales opportunities, is one quarter were we expect a positive number in these surveys. Time to hunt down specifics, stay tuned for a more in-depth look at numbers later today.
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