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Stephen Elop: All About When to Launch Nokia Tablet – Learning from MS Surface

February 4, 2013 1 Comment

According to a recent interview with Nokia chief executive Stephen Elop, it is all about when and how Nokia will launch their own tablet.

Concept Art: Lumia Tab


Speaking to reporters in Sydney, Mr. Elop states that although nothing has been announced, they are looking into all other form factors including tablets.

“It is the case that in the months and years ahead, you will see us broaden out the portfolio, which means pushing to lower and lower price points, in some cases smaller form factors and so forth,”   – Mr. Elop

“We haven’t announced tablets at this point, but it is something we are clearly looking at very closely. We are studying very closely the market right now as Microsoft has introduced the Surface tablet, so we are trying to learn from that and understand what the right way to participate would be and at what point in time.” – Mr. Elop

Speaking to reporters about whether a tablet would be Windows as well, Mr. Elop left his choices wide open stating that he would look into any choice (my guess for investors sake) but made it very clear that Windows would be the smart choice.

“We would consider any option [Android or Windows] … It is important to note that the opportunity for companionship is something that any user is looking for. So, when you think about the Lumia 920, running on Windows phone, having a Windows tablet or PC or Xbox is something that will give us the opportunity to have a pretty integrated experience. Our first focus on what we look at is clearly in the Microsoft side,”   – Mr. Elop

So it looks like a tablet is definitely coming, but it is all about timing.


Source: AFR

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