Video of U.K. Virtual Windows Phone 8 CampaignJanuary 26, 2013 1 Comment
So for those who are living in the U.K., it is now safe to assume Microsoft likes you all better than the rest of us…Last month they launched the biggest interactive digital “out of home” campaign to announce the arrival of Windows Phone in a grand way. Throughout malls, airports, train stations and more, the campaign let those unaware of the platform create their own demo of their phone with live titles to give them an overall experience of the phone without a single sales in site. See how the did it below:
Microsoft launched the UK’s biggest ever interactive digital Out of Home campaign to announce the arrival of Windows Phone 8. Created by UM London with production and tech build by GrandVisual, the interactive touch screens allowed consumers to configure their own personal Windows Phone Start screen. The personalized screens then formed the creative for Microsoft’s national broadcast campaign — spanning over 450 screens across the UK.
Pretty cool indeed! Now lets see this happening across the world!…MBGWTags: Campaign, december, grand visual, UK, um london, virtual, Windows PhoneAbout, News, Phones