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Next App Star: Microsoft Contest to Get Your App Featured in Windows Phone TV Ad

January 15, 2013 1 Comment

Yesterday, Microsoft announced that they will be launching a new contest for developers. The top prize will be placement of your Windows Phone app in a prime-time TV ad in the US.

Here is all the info below from Microsoft.

How the contest works

Here’s where the fun begins. . . we will judge the app submissions for the contest based on an equal weighting of user ratings and app quality, including your implementation of new Windows Phone 8 features, like Live Tiles. We’ll narrow the field to 64 entries to participate in a head-to-head, bracket-style competition with public voting. Over the next several weeks of voting the field of 64 will be narrowed to 32, 16, 8, 4, 2, and finally the grand prize winner. There will be prizes along the way to encourage people to participate (more on that later) and ways for you to promote your app and gain new fans.

Great prizes

There will be thousands of dollars in prizes for the developers of the 64 apps that get selected, including a Nokia Lumia 920 Windows Phone and a one-year free Dev Center subscription. The last app standing will win the Next App Star challenge and the grand prize of placement in one of our Windows Phone primetime TV advertisements in the U.S., bringing national exposure and a lot of buzz to one developer’s creation.

This isn’t just about picking the most popular app in the Store. Windows Phone Next App Star is about giving developers a shot at being the next big hit. You don’t have to be a longtime developer on the Windows Phone platform — even a newcomer can win fans and win big. The resources in our Dev Center, this blog, and our team of experts will provide guidance to help you to create a new app or fine-tune an existing one to get the best possible scores.

Heading up our Developer Experience team is Emilio Salvador Prieto. Emilio will be a regular contributor on the blog, starting with a series of regular posts providing more detail on the program and insights to help you maximize your opportunity in this contest. We have much more in store for the year from Emilio and his team. Watch for his post with more contest details.

Windows Phone Next App Star is our way of thanking our community of developers for creating such a great array of dynamic, exciting Windows Phone apps. Please take a moment to visit Dev Center to register for the contest. We can’t wait to meet the Windows Phone Next App Star field of competitors!

* Contest open only to students, hobbyists, or developers in the field of software technology 18+. Submission period ends 3/5/13 and public voting period ends 4/8/13. For details, see Official Rules.


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