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HERE Q&A: Nokia’s New Location Service (Nokia Maps to be Rebranded, City Lens Stays Exclusive)

November 15, 2012 1 Comment

Yesterday we saw Nokia launch HERE which is now there new location service. Tons of questions surfaced however as the service is available via browser on any screen, IOS and Android included. The service is super fast though and works really well. It made me wonder why no one has done this till now and Nokia surely knocked it out of the park.

Our friends over at MyNokiaBlog had an exclusive interview with someone at the HERE team.

Here is some of that interview…


Why the rebranding of Nokia Maps to “here”?
There’s nothing wrong with the name Nokia Maps, but we wanted a name that was location focused (Here is a word that is linked with locations and maps in every person’s mind). Nokia maps, is only one of the location services offered by Nokia, the other product name being Navteq Maps the service for Automobile users, currently powering Ford BMW and multiple others. “here” combines both branches the consumer and automotive into one.

 Will the current range of apps for Windows Phone be rebranded to “here”?
Yes they will be over time, currently maps.nokia.com has already been rebranded to here.com and mobile applications will be rebranded in the coming months.

 What exactly are the “cloud services” with here maps that makes it so much faster?
Nokia’s Location services mixes two different types of information access/storage:

  1. Cloud in which your favorites, account settings, transportation types etc. are stored for access from multiple devices
  2. Device computational cartography (the technology powering the offline technology).- stored on the device which helps save time, data and most importantly offers a smoother interface (Ex: when pinching to zoom instead of having to fetch the zoomed in maps from the web and waiting for it to buffer it’s already available on the device, allowing for a much smoother experience).

Basically it’s a Hybrid technology utilizing the cloud & the location platform on the device.

Are there any plans for a Windows Phone app similar to Nokia Car mode?
It is under development, and should be available in the coming months.

Will City Lens be available to other OEMs/Platforms?
No, City Lens is proudly a Nokia Lumia exclusive,

One very important note, a lot of people are afraid we’re giving out comeptitive advantage by making out maps available on our competitors devices/OSes-

But let’s be clear, “here” the new brand and WP8 are made for each other; no matter what you use the optimal device that will undoubtedly give you the best results will always be a Nokia Lumia.

Apps are great, but they can’t hope to compete against something that’s built into the device/OS, Nokia knows a lot about Hardware as well as Location services; so we have combined our knowledge of both in the Lumia range. Using our unique vantage points we can leverage the innovation of hardware to build the next generation of location built services. No one else can do this.


You can read more of this great interview at MyNokiaBlog

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