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Rant: Why Isn’t Microsoft Using the Original Surface Promo for TV Ads?

October 24, 2012 1 Comment

So last night i bumped into the Microsoft Surface ad again on TV.

When I first saw the ad when it launched, I was very glad to see an ad from Microsoft that was actually… good. After watching it a few times I started wondering why can’t Microsoft make an ad that makes the Surface look bad-ass. With its VaporMg casing and its clean edges it surely looks the part but Microsoft always goes with these family oriented ads. Judging from the Surface art that was floating around the globe I thought that Microsoft would finally be getting a bit edgier with their advertisement.

Then it hit me, Microsoft already made a bad-ass advertisement for the Microsoft Surface. They created it to show off the Surface when they first announced the device some time ago.

Why isn’t this ad being played on TV? It would definitely get folks attention and it looks like something that doesnt need a gimmick, catch-phrase or anything else to sell.

It is just the Surface

I showed the videos to a few folks this morning and they all agree that the “Surface by Microsoft” video is way better than what they are showing on TV.

So what gives Microsoft?



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