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Nokia Joins Team FC Barcelona

October 22, 2012 4 Comments

Nokia has announced its new partnership with FC Barcelona in India.

Check out the clip and press release below:


Nokia India brings FC Barcelona to India

Unveils new brand campaign‘Tiki Taka with Nokia Lumia’around the association

New Delhi, October 22, 2012: Nokia India, today, announced its association with FC Barcelona at a high octane unveiling in New Delhi. This makes Nokia the first brand to join hands with FC Barcelona in India. The long term association is aimed at creating an engagement platform to bring Indian fans closer to football. Nokia India also unveiled its new brand campaign for this association, ‘Tiki Taka with Nokia Lumia’, to broaden consumer engagement around club football.

FC Barcelona is one of the most successful teams in the world, being the first team in history to win 6 titles in the same season. The association brings these two brands together in India that share a common belief of leading through values. Through this association, Nokia India and FC Barcelona will reach out to football enthusiasts through retail, on ground activation, television, digital and social media.

Speaking on the association, D. Shivakumar, SVP, Nokia India Middle East & Africa (IMEA) said, “It is a matter of great pride to be associated with FC Barcelona, which is one of the finest success stories in the world of sports today. This association is particularly special for us as Nokia and FCB share similar beliefs and values. Nokia has always believed in connecting the youth with their passions. Today, football is gaining significant traction and the youth is following club football with a lot of enthusiasm. We believe that this association will bring fans closer to football and FC Barcelona like never before.”

Commenting on the association with Nokia, Antoni Rossich, CEO, FC Barcelona said,
“We value our association with Nokia India very much and are very excited to be here, to engage with football enthusiasts across the country.
Asia is a very important region for us. In particular, we are really happy to be in India as football has emerged as the second most popular sport here. FC Barcelona is confident that this association with Nokia India will create an excellent platform for the Indian youth to engage with us, and bring the club closer to its Indian fans.”

‘Tiki Taka with Nokia Lumia’ is aimed at bringing football fans closer to their favourite club, FC Barcelona. The campaign is based on FC Barcelona’s famous style of play — ‘Tiki Taka’. However, more than the style of play, the campaign embodies the philosophy of Tiki Taka – sharing, connecting people, being spontaneous and social. The consumer campaign, unveiled jointly by Nokia India and FC Barcelona, will run for 6 months, enabling fans to constantly engage with the brands through a variety of touchpoints including digital, television, on ground activation and an exclusive mobile app on Nokia Lumia smartphones. The campaign will form a ‘dream team’ of 11 lucky consumers who will travel to Barcelona to meet the FC Barcelona players and watch the team play at the hallowed Camp Nou.

About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services including music, maps, apps, email and more. Nokia’s NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.

About FC Barcelona
FC Barcelona was founded in 1899 and is now one of the most popular and supported football clubs in the world with more than 170.000 members spreading across the globe. The club prides itself on its ability to mainly form players with dedication, patience and effort more than buying them. This methodology has proven to be successful as FC Barcelona has achieved more titles than most clubs in the world, including a record 6 championships during the 2008-2009 season.


Source:  UnleashthePhones via MyNokiaBlog

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  • http://twitter.com/danish319 Danish C

    This is a crazy move by Nokia India. Their share in the Indian phone market is declining like anything…I don’t see this move helping them in any way..There is a very niche market for football in India….They should have rather offered discounts or something else

    • http://www.facebook.com/Bomuld Tommy Lindegaard Nielsen

      I thought that as well, but apperently football is the second most watched sport!
      btw, Nokia is sponsoring a lot a Cricket teams, so they are already in the Indian sport culture – why not expand it?

      Cricket is still very much #1, but almost every Indian (and educated Pakistani) would love to look and be like Europeans. One of the biggest FMCG (in asia) is skin lightening/whitening…

      The deal with Barca is far from cheap, but making discounts for 1billion potential customers – well the discount would be very! slim…

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