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Stephen Elop Talks Lumia 920, HTC ‘Signature’ WP and Apple Maps

October 4, 2012 1 Comment

Stephen Elop, CEO of Nokia is really making his rounds on interviews. Recently he sat down with Wired to talk Windows Phone and Nokia. The interview itself was quite lengthy and filled with information regarding Windows Phone in general. Even some digs at Apple Maps and HTC’s ‘signature’ Windows Phone devices.

Here is a look at some of the Q&A


Wired: Apple clearly had a blunder with its Maps app. Is there any opportunity for Nokia there?

Elop: I think that the most important thing is to deliver great experiences to consumers. On the Lumia devices the mapping and navigation experience is fantastic. At the same time, one of the recommendations from Apple was to take advantage of the Nokia mapping capability that is already available on an iPhone through the Safari browser. There’s a nice little tutorial on Apple.com about how to capture that and make a Nokia icon and everything. I think that’s good.

Wired: You’ve said in the past that Nokia wants to push the whole Windows Phone ecosystem forward. Where do you see Nokia standing in that Ecosystem, which includes competitors like HTC and Samsung? You have been a lead partner with Microsoft, but Microsoft recently called HTC’s new phones “signature” Windows Phones?

Elop: I think it’s ambiguous, because, of course, any one of us could have called our phones Windows Phones. The Windows Phone promise is a
certain experience in terms of the operating system it carries. The reason that we continue with the name Lumia is that Lumia stands for something more. It’s based on Windows Phone, but whether it’s wireless charging, photography, location-based services, unique applications, there’s a whole collection of capabilities that are beyond the standard Windows Phone product that you see from the other vendors. We very deliberately have made more investments than anyone else. We have worked more closely with Microsoft to even accomplish these things, and that’s the point. Yes, we could have called our devices Windows Phone 920 or whatever, but we felt it was important to say that we stand for something a step above. And that the Nokia brand stands for something quite unique, so we’re proud to do that.

Wired: Did you know that Microsoft was going to prohibit previous Lumia devices like the 900 and 800 from upgrading to Windows Phone 8? How does Windows Phone move forward with upgrades? Is it going to be as fragmented as it appears to be now?

Elop: The challenge in the technology world is as specific new hardware is invented and made available, there are certain things that you just can’t carry forward. That is always the case from a technology perspective. We understood that. We knew all along that it was to everyone’s advantage to advance the Windows Phone platform … What we’ve deliberately done with Microsoft is to say that, at the same time that you have to make big steps forward with the platform, you have to continue to provide great support and innovation to existing products. So while we’re talking about Windows Phone 8, we’re also talking about how we can bring key Windows Phone 8 experiences to the Windows Phone 7 environment, like the Start Screen experience. We’ve introduced a number of new features and capabilities to these devices.

Nokia has a long history of advancing platforms, just as Microsoft does. But it’s important that we continue to invest in the older platforms. Our promise to consumers is to continue to do the very best we can to invest in devices.


Please go read the rest at Wired


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