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Apple: Our Maps Suck, Please Use Bing, Nokia Maps and Others

September 28, 2012 2 Comments

It has been a hard road for Apple with their iPhone 5 launch and their IOS upgrade. Mainly because they took of Google Maps and forced their own new mapping service on all iPhone users. For the first time ever, Apple has admitted that they were wrong. They went so far as to even suggest that users use Bing, Nokia and others while they do something about their mapping software.

If Apple admits something is wrong, it must be worst than we ever imagined.


To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO


How about you skip all the nonsense all together and just get a Windows Phone  🙂



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  • http://www.facebook.com/profile.php?id=1175695759 Mohamad Nazri

    I’d say.. Leave the mapping to the people who have been doing it for years and Apple concentrate on developing devices. Appoint reputable map developers from Route 66 or Garmin or Tom Tom etc. No harm to pay a little extra for their services or license as they have been doing maps even before the first iPhone came into the picture. No point being the Jack of All Trades if Apple is using their customers as guinea pigs and have to resort on using their competitors services while they juggle to rectify their hyped (flawed) map app. No doubt there’ll be trial and error involved.. But don’t get too hype on the services if they themselves are not confident enough to provide the best!

    Nokia bought over Navteq/ smart2go after Nokia N95 was launched as they have encountered issues with Nokia 6110 Navigator using Route 66. Now all Nokia phones are using Nokia Maps.. Nokia had foreseen the market for GPS enabled smartphones globally. That’s why Nokia is more innovative than their competitors as they can see what lies ahead and develop better devices and leave the mappings to the experts. As for the rest, just follow what the giant has left behind and make better. But they’re just one giant leap behind.

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