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Benchmarking Mobile Maps: Nokia Touts Their Maps King Compared to Apple & Google

September 20, 2012 3 Comments

Nokia is being really aggressive when it comes to comparing themselves against Apple’s iPhone and Google’s Android devices. Earlier today they published an infographic showing how the Lumia 920 trumps the new iPhone 5 in every way imaginable. Now they have posted another infographic, this time in an article showing how much better Nokia’s Maps are against Google and Apple’s Maps.

Unlike our competitors, which are financing their location assets  with advertising or licensing mapping content from third parties, we completely own, build and distribute mapping content, platform and apps.

In other words, we truly understand that maps and location-based apps must be accurate, provide the best quality and be accessible basically anywhere. That’s been standard practice at Nokia for the past six years, and we also understand that “pretty” isn’t enough. You expect excellence in your smartphone mapping experience.

Our superior apps are built on the most accurate, automotive-grade Navteq maps, meticulously developed by over 20 years of know-how. We believe that the best user experience comes indeed from precise data, robust processing of core platform functionalities like routing, geocoding and traffic, and by user friendly apps. All this cannot be built overnight.

“Nokia’s suite of location-aware apps and services on its new Lumia devices put it in a clear lead over its competitors in terms of the depth, breadth and integration of the mapping, navigation and transport experiences it can offer. It also leads in terms of the global coverage it provides,” said Tim Shepherd, senior analyst at Canalys.


Google                                                              Apple


I really love how Nokia is going after everyone lately. It beats the hell out of suing each other for every little thing.

You can read more at Nokia Conversations


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