Steve Ballmer Talks MS Surface PricingSeptember 17, 2012 1 Comment
It is safe to say that the Microsoft Surface will not be $200 after Microsoft’s Steve Ballmer talked to the Seattle Times over the weekend.
When asked : “The iPad has the largest share of the tablet market, but its soft spot, it seems to me, is the price.With the Surface, are you planning to compete with the iPad on price or on features?”
Steve Ballmer replied: “We haven’t announced pricing. I think we have a very competitive product from the features perspective. …
I think most people would tell you that the iPad is not a superexpensive device. … (When) people offer cheaper, they do less. They look less good, they’re chintzier, they’re cheaper.
If you say to somebody, would you use one of the 7-inch tablets, would somebody ever use a Kindle (Kindle Fire, $199) to do their homework? The answer is no; you never would. It’s just not a good enough product. It doesn’t mean you might not read a book on it….
If you look at the bulk of the PC market, it would run between, say, probably $300 to about $700 or $800. That’s the sweet spot.”
By looking at his answer I can only guess that we should be seeing the Surface RT go for $300 – $400 leaving the higher prices in that sweet spot for Surface running a full Windows 8 OS.
What do you guys think?
The Microsoft Surface running Windows RT will be on sale late next month when Windows 8 launches while Surface with Windows 8 should launch 3 months after that.
Tags: Microsoft, pricing, Steve Ballmer, Surface, Surface RTNews