WP7 Connect - Follow us on Twitter WP7 Connect - Become a Fan on Facebook

Steve Ballmer Talks MS Surface Pricing

September 17, 2012 1 Comment

It is safe to say that the Microsoft Surface will not be $200 after Microsoft’s Steve Ballmer talked to the Seattle Times over the weekend.

When asked : “The iPad has the largest share of the tablet market, but its soft spot, it seems to me, is the price.With the Surface, are you planning to compete with the iPad on price or on features?”

Steve Ballmer replied: We haven’t announced pricing. I think we have a very competitive product from the features perspective. …

I think most people would tell you that the iPad is not a superexpensive device. … (When) people offer cheaper, they do less. They look less good, they’re chintzier, they’re cheaper.

If you say to somebody, would you use one of the 7-inch tablets, would somebody ever use a Kindle (Kindle Fire, $199) to do their homework? The answer is no; you never would. It’s just not a good enough product. It doesn’t mean you might not read a book on it….

If you look at the bulk of the PC market, it would run between, say, probably $300 to about $700 or $800. That’s the sweet spot.”


By looking at his answer I can only guess that we should be seeing the Surface RT go for $300 – $400 leaving the higher prices in that sweet spot for Surface running a full Windows 8 OS.

What do you guys think?

The Microsoft Surface running Windows RT will be on sale late next month when Windows 8 launches while Surface with Windows 8 should launch 3 months after that.


Source: Seattle Times, 2


Addicted to WP7, 360 and tech in general...

More Posts - Twitter

Tags: , , , , News
  • http://twitter.com/joe_easton3 Joe Easton

    As long as it comes in under $400 then they have a winner. If it is priced at $500 then it is not compelling enough to get people to choose it over the iPad which has already proven its worth.

HTC ONE (M8) For Windows Officially Announced & Now Available For Verizon Wireless (Press Release)

HTC offers Windows platform on flagship device, blends premium hardware with unique software experience BELLEVUE, WA – August 19,...

Watch Microsoft’s New Windows Phone Ad Featuring Instagram, OneDrive, Amazing Photos, & Cortana (VIDEO)

Check out the latest ad by Microsoft showcasing the Nokia Lumia 1020 with Instagram and OneDrive and the newly,...