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More Info on Nokia’s In-Location and the Accurate Mobile Indoor Positioning Industry Alliance

August 23, 2012 1 Comment

Earlier this morning we published a press release from Nokia that announced their new service In-Location and the maasive 22 player deep Accurate Mobile Indoor Positioning Industry Alliance that they founded.

Here is a quick video from Nokia Research that shows off how the service and app would work

Nokia Research Center has developed Indoor Navigator to provide precise indoor location information on a handset, without needing GPS.

Nokia Conversations has added even more details about the pending service and this huge alliance.

Why an alliance?

Nokia’s Jouni Kämäräinen, chair of the In-Location Alliance:

“We are seeing the value of cooperation with companies that are interested in bringing out products based on indoor positioning; we are accelerating the market deployment of these indoor positioning solutions and services and with the alliance we can predict that companies will be more willing to invest and start implementing of these features into mobile devices.”

Creating an eco-system

Jukka Rantala:

“We are building an eco-system for companies to bring the indoor positioning solution to every building in the world and therefore we need to have companies who are representing different roles in the value chain, like telecom operators, system manufacturers, application developers and handset manufacturers other than Nokia.”

The In-Location Alliance will work together in three areas:

  1. Continue working together on system architecture based on a standard based indoor positioning solution.
  2. Alliance members will prepare and execute pre-commercial pilots and practical demonstrations starting in the second half of 2012.
  3. Alliance members will brainstorm and evaluate new use cases and new business opportunities based on indoor positioning technology.


“You can use the mobile phone as a navigation tool at the airport or in a shopping mall. If you are in a big arena, like football stadium, then you could connect yourself to your friends because you can get your location and your friend’s location.”


You can read more at Nokia Conversations


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