EA Games & Peter Moore Focusing on Windows and Windows PhoneAugust 13, 2012 1 Comment
We all know that Nokia already has a nice partnership going on with EA games. That relationship has already brought in Mirrors Edge to Windows Phone powered Nokia handsets. It is also slated to bring other games like Madden and Dead Space as well.
Now it seems that EA is not only focusing on their deal with Nokia but concentrating on Windows 8 and Windows Phone 8. Lead by Ex Microsoft (xbox) employee and now Chief Operating Officer Peter Moore, the company looks to invest in the new Windows platforms that will be releasing later this year.
In a phone interview he stated that…
“We’re working very closely with Microsoft to understand what their views on gaming navigation are,”
“Anything that allows more platforms to be adopted quickly that have a gaming element is good for Electronic Arts.”
The benefit of having Windows Phone run side by side as the new Windows’s ‘mini me’ is already beginning to pay off. As companies look to dive into Microsoft’s next PC OS, the next logical thing to do is to create a mobile version for Windows Phone 8.
Robert Jakobsen, an analyst at Jyske Bank A/S in Silkeborg, Denmark stated the following:
“It is important to attract the gamers and due to Windows Phone 8’s relation to the classical Windows PC programs, it is a good platform for game developers,”
“This is clearly a step forward for Microsoft’s mobile operation system.”
Just like the original Xbox was a stepping stone for what is the now mega successful Xbox 360, Microsoft is looking to do the same with Windows Phone and the next version WP8. A huge question is if they will focus more on games and use the strength of their Xbox brand to push the platform forward. I have said repeatedly that Windows Phone needs a Halo, either the real thing or exclusive high quality games that will help push the OS further.
Huge publishers like EA games focusing in on Windows Phone 8 however definitely will help close the gap.