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Nokia, Nielsen: Lumia 900 Owners Spend Double on Apps Than Industry Average

July 12, 2012 4 Comments

A few days ago, Nokia reported that Nielsen found that 98.5% of Lumia 900 owners thought that the device was better than all other smart phones. They also mentioned a few other cool facts about how in love Lumia 900 owners are with their phones.

Now Nokia is letting out more details about Nielsen’s findings. 96% of Lumia 900 users opted for a data plan, even beating out the 84% that added SMS (which is usually always the most popular choice).

They also surveyed users as to what they use their devices for mostly. The top 10 are:

  1. Use camera for still pictures (93%)
  2. Browsing websites (89%)
  3. Use social networks (85%)
  4. Download apps from the Marketplace (83%)
  5. Access email (83%)
  6. Connect to WiFi (83%)
  7. Customise the home screen (81%)
  8. GPS (81%)
  9. Set up an email account (80%)
  10. Download games from Marketplace (78%)

The really interesting bit of news however is how much Lumia 900 owners are spending on apps. Nielsen uncovered that an average 900 user is spending a whopping $15 a month on apps. The industry average is about $7.50 (for all smartphones) so it has doubled that amount.

How much do you spend a month on apps? What Phone do you use?


Source: Nokia via WMPU

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