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Windows Phone 8: Why the Reset? (More Features to be Announced)

July 3, 2012 1 Comment

With many questions still surrounding Windows Phone 8, Microsoft is stating that there are many consumer features that they haven’t announced. They are also answering many questions as to why they reset the platform again.

Greg Sullivan, Senior Product manager for Windows Phone, recently spoke to Pocket-lint about Windows Phone 8. He briefly teased about Windows Phone 8’s consumer features that yet have been announced but also defended Microsoft’s decision to ‘start over’ with the platform.

Greg Sullivan:

“We showed a lot at the Sneak Peek event, in San Francisco, if you were a developer or an IT pro,”

“Of the end-user consumer visible features and capabilities, we showed a minority of features at the event.”

“This release has a significant amount of new functionality for developers and IT pros in particular, and because of the planning cycles involved in getting them the information they need to take advantage of the release when it hits, we thought it was important to confirm and prepare them. Which is partly why we didn’t detail all the consumer features,”

“The way we are thinking about this is that Windows Phone 8 is a generational shift that has an associated discontinuity that we don’t expect to happen again soon,” he said. “The headroom that we get from this new architecture is so significant that it provides us room to grow for a long time.”

“We reset our mobile strategy in early 2009 and in late 2010 we delivered a product based on that approach. We went back to the drawing board and started over,” “We didn’t start over from an architecture point of view, but we went very ‘low’. It did lots of things, but not what we have today with Windows Phone 8.”

I am pumped to find out what other features have made it into Windows Phone 8. I also do understand his explanation as to why the huge change for Windows Phone 8. Microsoft and the Windows brand is totally different to what it was 2 years ago. I am really liking Microsoft’s idea of a unified experience and the 3 screen approach.


You can read more at Pocket-lint


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