Facebook Phone to be Powered by Windows OS?May 8, 2012 1 Comment
Rumors are swirling around that Microsoft is trying to get Facebook to use Windows Phone when they are finally ready to put out a smartphone device. A Business Insider article points to these reason exactly as to why Microsoft is doing this and the advantages that they are trying to point out to Facebook.
Why would Facebook do this? Microsoft will pitch three advantages.
- We’re not Google.
- We know what to do and how to do it. Making a phone is not easy. You have to develop the OS, get manufacturers to build handsets for it, get carriers to carry it, market it, sell it, and ship it. Facebook has no idea how to do any of this. Microsoft does, and it will offer to help Facebook with all of it.
- We know everyone. Microsoft has relationships across the industry. Samsung, HTC, and Nokia are already making Windows Phones. LG was. AT&T, T-Mobile, Verizon are already carrying the phones. Microsoft spends hundreds of millions of dollars with ad agencies every year. It’s working with a logistics firm, Brightpoint, to get the product shipped to stores efficiently.
- Some of the appeal is being able to drive mobile traffic to Microsoft’s online properties, particularly Bing.
- Microsoft’s grandest desire is deep penetration in mobile that will allow it to someday offer consumers a NFC-powered payments product.
- Microsoft wants to do something like PayPal, but in the physical world. It wants to get there before Google figures out how to fix Google Wallet.
- Microsoft is not particularly interested in the concept of location-based advertising.
This may not make much sense to some as Facebook is very heavily supported on Windows Phone already. However, if a Facebook phone does pop up in the near future, it will be in Microsoft’s best interest that it is running its OS. Whether you like it or not, Facebook is the king of the internet at the moment and not only will it garner much attention but I can imagine the legion of folks lining up to get one just because it is Facebook branded.
Farmville people… I am looking at you
Tags: Facebook, Facebook Phone, Microsoft, Smartphone, Windows PhoneNews