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Microsoft: 4 Steps to Improving the Marketplace

April 30, 2012 1 Comment

Microsoft has posted on their Windows Phone blog,  4 areas on where they plan to improve the marketplace.

Avoiding trademark trouble

When a trademark or copyright owner contacts us about a suspected violation, we investigate and pull apps when the complaint is valid. Lately we’ve been doing more of this, especially for trademark misuse. Sometimes the requests come from the owners of big, well-known brands. Other times they come from new brands. Either way, we often find trademark violations are unintentional: some developers just aren’t clear on what constitutes a violation. But these investigations—and the time and money they can cost—can be avoided by doing a little homework before submitting or updating your app.

Keeping the quality bar high

I’ve posted before about our efforts to help ensure that apps in Marketplace offer clear value. One of those efforts concerns bulk publishing—developers who send us hundreds of similar apps simultaneously. Today I want to mention two related issues on our radar that could affect developers working on app genres that lend themselves to bulk publishing.

Cleaning up keywords

Starting this week, we’re going to start enforcing the five keyword rule for all current and future Marketplace apps. Any app that exceeds this number will have all its keywords deleted. Affected developers will be notified and can then enter five new keywords in App Hub. We’re taking this action to help ensure that customers are able to find the most relevant set of apps for their search—including yours.

Refining our approach to content policy enforcement

The final issue I want to discuss is one that affects all major app stores today: the treatment of apps that are “racy” or sexual in nature. We’re committed to offering a diverse selection of safe and quality apps that appeal to a wide range of customer interests. Items that some customers view as entertainment, others may consider inappropriate. This is a challenge for any big retailer, whether they operate online or down the street.

These changes would definitely be a step in the right direction and I am glad that Microsoft is deciding to clean things up now before the Marketplace grows even bigger. You can read more about the plan to streamline the marketplace here.



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