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AT&T: Nokia’s Lumia 900 Launch Will be “A Notch Above Anything We’ve Ever Done”

March 28, 2012 5 Comments

It looks like AT&T is finally going to be the carrier Windows Phone and Microsoft needs it to be as it is looking to make the Lumia 900 launch the biggest and baddest launch they have ever had for a phone (including iPhone). 


“At all levels, this is a notch above anything we’ve ever done,” AT&T device head Jeff Bradley said in an interview with CNET, noting that includes the launch of the iPhone.

For consumers, the blitzkrieg will begin right around when the phone launches on April 8. AT&T and Nokia are readying a massive television marketing campaign to raise consumer awareness. The Lumia 900 will be the centerpiece at AT&T stores, with massive signs and posters promoting the device. Nokia and AT&T spent considerable time training store reps, and a majority of them will be carrying one with them at all times. The phone will launch with a number of available, which Bradley said sends an indirect message to consumers that the device is unique and important enough to get significant support.

“Before you walk in to the store, you know this is our hero phone,” Bradley said, referring to the Lumia 900′s flagship status.

I am so excited to see AT&T and Nokia hard at work pushing Windows Phone and the Lumia 900 in the US. Microsoft and Nokia have alot riding on this launch and it needs to be a successful one.

Who here is getting a Lumia 900?


You can read more at CNET - thanks Heatblast for the tip!


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