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Internal Microsoft Slides Reveal Windows Phone Apps Strategy

March 26, 2012 3 Comments

Slides from late 2011 from Microsoft reveal a few Windows Phone strategies when it comes to apps. Things like games being priced closer to how its priced on iPhone, getting official apps, converting quantity to quality  and capitalizing on exclusive apps.

Even a $10 Million marketing investment that spans over 3 years to promote competitors of app developers who won’t build on Windows Phone – Giving an example of Pandora. 

You can read more at ZDnet

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