Nokia Paying up to $25 Million to Make the Lumia 900 Official AT&T Retail Staff Phone?March 23, 2012 No Comments
It seems that Nokia has begun playing hardball as their Lumia 900 has begun shipping to AT&T stores. WPcentral is reporting that Nokia has paid AT&T in upwards of up to $25 Million to make the Lumia 900 a ‘Company Use’ device meaning all front seller employees are eligible to receive the Lumia at no cost. Although they will have to give up current ‘Company Use’ phones (iPhone/ Android).
Nokia is expecting more than 80% of AT&T employees to opt-in for a Lumia 900 Windows Phone. This has been a great move by Nokia as AT&T is really looking to push a Windows Phone device. Now when customers go into am AT&T store, they will be met with an employee that has a Lumia 900 available but better yet is most likely using it as their personal device.
Coincidentally, Nokia stocks have gone up today.