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‘Smoked by Windows Phone’ Ads Go Live (video)

February 24, 2012 No Comments

Smoked by Windows Phone is an aggressive ad strategy that is very unlike Microsoft so far. It was the #1 thing asked for in their suggestions page and now it has gone live.

You asked, and we listened. We’re flipping the switch on a brand new digital ad series starting today!

On your favorite sites like CNET, Forbes.com, Entertainment Tonight, Geek.com, and Daily Candy (and more) you’ll find 15 and 30 second clips of Windows Phone taking on the competition. Here’s a sample of what you’ll see:

Are Android fans willing to test the speed of their smartphones against Windows Phone? They’ll get $100 if they win. Which smartphone do you think is simply faster? http://newwp.it/A9xW9z

I am enjoying the preview but I wish that instead of asking you to go to Facebook to see the results, I wish they would just show you. I think it is a very powerful image to see the Android and/or iPhone user lose and it really sends a message. Why shrink down the ad to basically whoever goes to Facebook to see the results? Especially that in many work places, Facebook is completely blacked out and cannot be reached.


Source: Windows Phone Team Blog 


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