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Stephen Elop Focusing on Windows Phone Retail Issues

January 28, 2012 1 Comment

Stephen Elop looks to be concentrating on the ‘retail experience’ when it comes to selling Nokia Lumia’s.

Recently he was quoted in stating that:

“We need to increase the engagement of the retail sales associates in the stores, because it is the retail associate who speaks with our consumers and puts the Lumia device in their hands. For example, in the United Kingdom, where competitive ecosystems are firmly entrenched, we have seen mixed retail execution around Lumia devices with a range of results among different locations, different chains, different stores and so on.” – Elop

I agree as I think it is very important to have sales clerks at carrier locations not only knowledgeable but on your side. We as techies forget that most people that go into a cell phone store are not sure as to what they should get. Microsoft and Nokia for that matter need to make sure that they are represented well at the physical store locations if Windows Phone is to grow.

With the Lumia 900 coming out in only a few weeks, it is of high importance that these amazing phones actually get to into customers hands.


Source: SlashGear



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  • Anonymous

    There are better phones out the compared to lumia devices. Why is that so hard to understand for Elop?
    They should focus on MeeGo, MeeGo has much more support for hardware and is a better operating system. It can handle resolutions like 720p and loves dual core processors.
    Nokia can’t sell expensive single core phones stuck at 480×800 if they need profits. They can sell those phones but they are going to loose huge amounts of money

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