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Windows Phone UK Brings Us ‘Into’ Social Rewards Program

November 28, 2011 No Comments

Via their Facebook page, Windows Phone UK is promoting their new social rewards program called ‘into’. Social acts like sharing will gain you points to win rewards from Windows Phone. All you have to do is visit their Facebook app to get started. Below I have some of the legalities involving the new program.

FYI: Sorry this is for UK residents only

into by Windows Phone

Terms and Conditions for into by Windows Phone.

These terms and conditions set out the terms of the agreement between Microsoft Limited (the “Promoter”) and you (the “Participant”). By downloading the into by Windows Phone app from Marketplace (the “Mobile App”) or using the online ‘into by Windows Phone’ Facebook application (the “Facebook App”) (together, the “Applications”) and participating in the actions described below as part of the into by Windows Phone programme (the “Programme) you agree to these terms and conditions.

These terms and conditions provide complete release of Facebook by Participant.

These terms and conditions acknowledge the Programme is in no way sponsored, endorsed or administered by or associated with Facebook.

All personal information will be provided to the Promoter and not to Facebook. Any content or information published or shared within the Facebook App will be publicly available to view by other Participants in the Programme, irrespective of your Facebook privacy settings.


1.1 This Programme is open to any resident in the UK, who is eighteen (18) years of age or older at the time of participation. Employees (or family members of employees) of any Microsoft companies associated with the Programme and all affiliates of such companies may not participate in reward redemption.

1.2 To be able to participate, you must be a registered member of the website www.facebook.com (the “Website”) or you must download the Mobile App from Windows Phone Marketplace.


2.1 Participants can participate in the Programme either via the Facebook App at facebook.com/Windowsphoneuk or via the Mobile App, which will contain some of the same rewards featured within the Facebook app as well as additional ‘Best Bits’ which allow users to gain bonus points by completing demonstrations of key Windows Phone features (Please see section 9). The phone app will synch with the Facebook App.

2.2 Participants will be required to provide their name, email address, date of birth and contact telephone number (phone numbers will only be used for contacting winners about prizing fulfilment) when registering to participate in the Programme.

2.3 The Programme will commence from November 28th 2011 onwards. The Programme will continue until ended by the Promoter. The Promoter will give 30 days’ notice of the end of the Programme.


3.1  A certain points value and associated actions are ascribed to each reward offered. Those points are only applicable to that particular reward. Points will be awarded to participants who successfully complete the required actions as outlined by the relevant rewards listing within the Applications . Once you have selected a reward and points are earned from actions towards that reward, the points cannot be transferred to another reward.

3.2 Points can be gained by carrying out the following social actions within the Applications , these include: Liking content, sharing content, tweeting, uploading photos, inviting friends to join the programme and demoing Windows Phone ‘Best Bits’ (within the into by Windows Phone mobile app only). Points for each sharing action will vary by reward at Promoter’s discretion and such opportunities will be advertised as “bonus points”:

Example 1 (Regular Reward)

Video Content Reward – (Like 10PTS / Share 20PTS / Tweet 10PTS / Invite 25PTS)

Example 2 (Bonus Points – Earn triple points)

Retail Voucher – (Like 30PTS / Share 60PTS / Tweet 30PTS / Invite 75PTS)

3.3 Points may be withheld or reduced at any time in the Promoter’s absolute discretion. For example, the Promoter may withhold points to a participant who provides a photo or other content that does not meet the requirements of the action; or if the player includes any profanity, vulgarity or other unacceptable Participant Content in responding to an action. “Participant Content” means content that is created by Participants, is submitted to the Promoter for use in relation to the Programme and is accessed through the Applications including, but not limited to video clips, text, comments, images, or photographs. Certain actions may require the Promoter (or their delegated parties) to pre-moderate Participant Content prior to the Participant Content going live on the Applications. In this instance the Promoter will aim to have all Participant Content moderated within 48 hours, however peak times may mean that this time period will increase. Points have no cash value and may not be redeemed for cash.

3.5 The rewards redeemed through the Programme are non-transferable, non-refundable and non-negotiable. There is no cash alternative. Microsoft reserves the right to substitute the Rewards for one of its choosing which have a value the same or greater than the original Reward in the event of circumstances outside of its control.

3.6 Specific Rewards will have individual Terms and Conditions attributed to them.


Participant scores will be displayed on leaderboards throughout the Applications. These will display your Facebook account name alongside your current Facebook profile image. You can change your display name at any time buy clicking on your Profile image, and then “edit my profile”. Participants will be able to see each other’s Facebook account name and Facebook profile image on the leaderboards without regard to their respective Facebook privacy settings.

Monthly Leaderboards

Each month from December 2011 until June 2012, (last Friday of a calendar month at 3pm, except holidays) the current participant with the highest number of points on the Monthly leaderboard, will be awarded a prize. If there is more than one participant with highest number of points , those participants will be entered into a draw and picked at random. The winners will be contacted by Microsoft. For a list of this month’s prize, prize terms and timings please go to mykindofphone.com/into/leaderboards.html.

All Time Leaderboard

The current participant with the highest number of points on the all time leaderboard at 12:00 30th March 2012 and 12:00 30th June 2012, will be awarded a prize. If there is more than one participant with highest number of points , those participants will be entered into a draw and picked at random. The winners will be contacted by Microsoft. For a list of this month’s prize, prize terms and timings please go to mykindofphone.com/into/leaderboardall.html


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