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Windows Phone is Now The Only Platform With Equal Opportunity For All Partners

August 16, 2011 No Comments

There are tons of questions regarding Google’s acquisition of Motorola Mobility. There is even more that is left up in the air as companies will probably start to change gears and adapt to this new mobile world that we are now living in. Microsoft which was quiet at first about the deal had the following to say

“Investing in a broad and truly open mobile ecosystem is important for the industry and consumers alike, and Windows Phone is now the only platform that does so with equal opportunity for all partners,” said Andy Lees, president of the Windows Phone Division, in a statement.

That is Microsoft’s stance right now, that they are the only equal opportunity OS for all manufacturers. That is a pretty smart position to play as companies like Samsung and HTC scramble to figure out their next move. Microsoft will in fact be the only company offering their mobile OS without owning hardware of their own.

“It’s certainly an opportunity for Microsoft,” Michael Gartenberg, an analyst for Gartner, said in an interview. “Google’s going to be making phone calls, reassuring its partners that it’s business as usual, and there’s nothing to worry about.”

It is also going to be very interesting to see how Google handles the absorption of a company of this size. Also, the fact that they are offering an operating system to customers like HTC and Samsung while making hardware of their own. It is definitely going to be fun to watch Google juggle these two totally angles within one company.

“The deal leaves Google in a very awkward position of being half-pregnant and trying to be a provider of an open source ‘environment’ while at the same time competing with its ‘customers,’” John McCarthy, an analyst with Forrester, blogged. “It also means that there are four integrated hardware/software offerings: Apple/iOS, HP/WebOS, RIM/QNX, and now Google/Motorola and potentially a 5th if this deal emboldens Microsoft to pull the trigger on the long-rumored full take over of Nokia.  The Apple story of simplicity and focused innovation at the app level has won out over complexity and innovation at all levels.”

Source: PCmag


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