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Microsoft Limiting Bulk App Publishing

June 3, 2011 No Comments

There are instances when I am looking through the Marketplace and am overwhelmed by the number of apps that are basically all the same and are grouped together in the new apps category. What happens is that a developer makes a series of apps perhaps based on location and publishes them all simultaneously. This makes it difficult for us to navigate through all those apps, and poses a hindrance for other developers who are publishing applications in a more reasonable manner.

Microsoft apparently has been listening to feedback about this matter and are taking action against it.

Microsoft’s philosophy is that an app marketplace should balance quality, choice and variety with a great customer experience – which includes easy shopping and discoverability. We offer customers thousands of apps and games, and we don’t want to compromise the quality of our shared customers’ experiences in using – or shopping for – any one of those apps.

To help combat the situation, Microsoft is putting a limit on the amount of applications a developer is allowed to have certified in a single day to 20. They are also contacting those who have published many similar apps in a short period of time to help them figure out how to “improve the functionality of their apps and reduce the need for large numbers of similar apps”. Microsoft has also taken many of those apps out of the Marketplace so that the developers can update them and then republish.

I, for one am very happy that they are doing something about this. There are times when I have felt dread at the thought of looking through the apps for that very reason. Though I do think that 20 apps per day is still a little too much, Microsoft also said that they would constantly be reevaluating the situation and would adjust their policy accordingly.

Source: Windows team blog


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