Movend Brings in App Billing to WP7

Movend a service that was exclusively Android is now on Windows Phone 7. Movend is a service that many developers will find handy. With Movend you will be allowed to go into an app and buy directly from it rather than being redirected to a site to handle the payment. Take note because this is an app I’m sure we will all become familiar with.

4 April 2011, Singapore –Stream Media Private Limited, a Singapore-based company, announced today that its flagship product, MoVend (www.movend.com) has expanded to other platforms. MoVend is an in-app commerce platform that was previously only available on the Android platform. With this expansion, developers can now integrate MoVend seamlessly onto BlackBerry and Windows Phone 7 platforms. This is significant as it is the first time that a payment aggregator within the worldwide mobile industry has incorporated BlackBerry and Windows Phone 7 operating systems.

This development allows developers on Android, BlackBerry and Windows Phone 7 platforms to benefit from MoVend, by enabling transactions and payments seamlessly, without exiting the applications. Applications include games, productivity applications and utility applications. In addition to payment, MoVend provides a user and license management, sales tracking and analytics. Developers also benefit from this platform expansion, as they are able to monetize their mobile content and services effortlessly, allowing them to concentrate on developing quality applications and games, as well as reducing time to market. Telcos will also welcome this development, as they are able to bring more content to their networks.

“We first launched MoVend in June 2010, and quickly received numerous requests from developers around the world to expand to other platforms. This is why we are so excited by this latest expansion to BlackBerry and Windows Phone 7 operating systems. It allows us to work with more developers and companies to develop innovative products and services, and bring them to the world quickly and easily.” said Chua Zi Yong, CEO of Stream Media.

Since its launch, MoVend has reached out to application and game developers globally. Mobile game publishers like Humble Gaming (Hong Kong) and GoodTeam Studios (China) are amongst the pioneering customers that have launched their mobile games through MoVend.

Source: Movend Blog