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Nokia is on the Road to Re-branding – Creates New Typeface (Font)

March 28, 2011 No Comments

Nokia has taken many steps lately to re-create itself. The partnership with Microsoft has definitely been the biggest change for the company so far. In a move to try to set itself apart from other companies they have created a new typeface for digital use and future phones called Nokia Pure.

This might seem as a simple thing to many. But for me, I believe it’s a move to begin small changes to separate itself from other OEM’s delivering Windows Phone devices. We all know that Nokia will have a longer leash than the others when it comes to changes in core aspects of the windows Phone. What a perfect way to begin those subtle changes then to have their own font.

May I add a pretty nice looking font at that…

Source: Nokia via WPcentral


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