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Magnetic Marketing Strategy for Windows Phone 7

March 10, 2011 No Comments

Telus markets Windows Phone 7 with 4,000 free magnetic tiles in Montreal. It’s a pretty cool idea, one that must of cost a pretty good penny. Here they are featuring the LG Optimus 7. Check out the video below…

 

‘Astral, known for their outdoor advertising, has installed three-dimensional replicas of the LG Optimus 7 onto five, large street columns. Five more street columns feature posters with removable magnetic WP7 tiles, each representing a popular application. Onlookers can actually play with the magnets and take them home as keepsakes if they choose to do so. The addresses of TELUS retail stores, where consumers can purchase Windows Phone 7 handsets, are printed on the back of the magnets. There are over 4,000 magnets up for grabs.’

Source: smartkeitai


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