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Trial Enabled Apps Get 70x More Love

March 8, 2011 No Comments

Just like the Xbox 360, downloading games (and apps) as a trial version is great for the consumer. Trying an app out before you buy just makes sense. It makes the user feel assured that they are making the right decision. Microsoft has published some numbers showing how offering a trial version of your app as a developer will make you more money.


  • Users like trials. Paid apps that include trial functionality are downloaded 70 times more than paid apps that don’t include trial functionality, expanding the number of potential customers to purchase the full paid version.
  • Trials result in higher sales. Nearly 1 out of 10 trial apps downloaded convert to a purchase and
    generate 10 times more revenue, on average, than paid apps that don’t include trial functionality.
  • Trial downloads convert to paid downloads quickly. More than half of trial downloads that convert to a sale do so within one day, and most of those within 2 hours.


70 Times more is a HUGE difference and developers should really take that number into consideration.

Source: Windows Team Blog


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